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Can of Bliss

Brief: How do you sell THC infused sparkling water to millennials who are hesitant and/or dislike smoking?


Idea: By making them see Proper as their go-to drink when they want to relax and escape from their hefty schedule and enjoy cannabis stress-free.

Copywriter 

Atharva Dandekar 

Art Director

Nuha Lambe

Can of Bliss

Brief: How do you sell THC infused sparkling water to millennials who are hesitant and/or dislike smoking?


Idea: By making them see Proper as their go-to drink when they want to relax and escape from their hefty schedule and enjoy cannabis stress-free.

Copywriter 

Atharva Dandekar 

Art Director

Nuha Lambe

Can of Bliss

Brief: How do you sell THC infused sparkling water to millennials who are hesitant and/or dislike smoking?


Idea: By making them see Proper as their go-to drink when they want to relax and escape from their hefty schedule and enjoy cannabis stress-free.

Copywriter 

Atharva Dandekar 

Art Director

Nuha Lambe

Can of Bliss

Brief: How do you sell THC infused sparkling water to millennials who are hesitant and/or dislike smoking?


Idea: By making them see Proper as their go-to drink when they want to relax and escape from their hefty schedule and enjoy cannabis stress-free.

Copywriter 

Atharva Dandekar 

Art Director

Nuha Lambe

Can of Bliss

Copywriter 

Atharva Dandekar 

Art Director

Nuha Lambe

Can of Bliss

Newfoundland & Labrador

Brief: To get people to plan a trip to visit Newfoundland & Labrador as it is very much off the beaten path.


Idea: Newfoundland & Labrador is a place that is words are not enough to describe, but it is the perfect embodiment of the word ‘Heaven’.

Copywriter 

Atharva Dandekar 

Art Director

Nilufer Akcay

 Trinh Bui

Nguyen Huynh,

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