Can of Bliss
Brief: How do you sell THC infused sparkling water to millennials who are hesitant and/or dislike smoking?
Idea: By making them see Proper as their go-to drink when they want to relax and escape from their hefty schedule and enjoy cannabis stress-free.
Copywriter
Atharva Dandekar
Art Director
Nuha Lambe
Can of Bliss
Brief: How do you sell THC infused sparkling water to millennials who are hesitant and/or dislike smoking?
Idea: By making them see Proper as their go-to drink when they want to relax and escape from their hefty schedule and enjoy cannabis stress-free.
Copywriter
Atharva Dandekar
Art Director
Nuha Lambe
Can of Bliss
Brief: How do you sell THC infused sparkling water to millennials who are hesitant and/or dislike smoking?
Idea: By making them see Proper as their go-to drink when they want to relax and escape from their hefty schedule and enjoy cannabis stress-free.
Copywriter
Atharva Dandekar
Art Director
Nuha Lambe
Can of Bliss
Brief: How do you sell THC infused sparkling water to millennials who are hesitant and/or dislike smoking?
Idea: By making them see Proper as their go-to drink when they want to relax and escape from their hefty schedule and enjoy cannabis stress-free.
Copywriter
Atharva Dandekar
Art Director
Nuha Lambe
Can of Bliss
Copywriter
Atharva Dandekar
Art Director
Nuha Lambe
Can of Bliss
Newfoundland & Labrador
Brief: To get people to plan a trip to visit Newfoundland & Labrador as it is very much off the beaten path.
Idea: Newfoundland & Labrador is a place that is words are not enough to describe, but it is the perfect embodiment of the word ‘Heaven’.
Copywriter
Atharva Dandekar
Art Director
Nilufer Akcay
Trinh Bui
Nguyen Huynh,







